Suguya: A Multilingual Advertising and Services Platform for Burkina Faso

About the Project and the System’s Capabilities

Suguya is a multilingual classifieds, products, and services platform developed in Burkina Faso. The project’s primary goal is to bring together individual users, businesses, service providers, job seekers, and product sellers on a single digital platform.

The system is being developed with careful consideration of Burkina Faso’s local usage habits, mobile device penetration, linguistic diversity, and regional payment methods. Suguya is not just a traditional classifieds site; it is an integrated digital marketplace infrastructure that combines user, listing, messaging, notification, moderation, business account, and admin panel components.

Key Features of the System

Multi-Category Classifieds Infrastructure

On the platform, users can create listings in the following main categories:

• Real estate for sale and rent
• Cars, motorcycles, and other vehicles
• New and used products
• Job listings and job seeker profiles
• Repair, transportation, cleaning, and local services
• Ads for individuals and businesses

Each category is managed with its own fields for brand, model, location, price, product condition, and technical specifications.

Multilingual User Experience

Suguya was developed with a multilingual infrastructure to reach diverse user groups.

The platform is designed to support content and interface in languages such as French, English, Turkish, Arabic, Mòoré, and Dioula/Jula. The language system is not limited to the translation of static text; category, feature, country, and city data can also be managed in multiple languages.

Local Location and Search System

Users can filter listings based on the following criteria:

• Country
• City
• District or neighborhood
• Category
• Price range
• Product condition
• Brand and model
• Listing date
• Individual or business seller

The location-based system is designed to help users find products and services near them more quickly.

Individual and Business Accounts

The system features different account and listing structures for individual users and businesses.

Individual users can post listings within the specified listing limits. Business accounts, on the other hand, are designed to allow users to take advantage of more posting rights, a business profile, advanced communication options, and features to make their listings stand out.

Communication and Messaging

Various options are available for communicating with the listing owner:

• Phone
• WhatsApp
• In-platform messaging
• Notification system
• SMS verification

The platform is based on the principle that users determine payment and delivery terms directly among themselves.

Favorites and Saved Listings

Users can add listings they’re interested in to their favorites, save specific filters, and receive notifications about new listings that match their criteria.

This structure helps users revisit the platform and find the products or services they’re looking for more quickly.

Currency and Regional Structure

The platform’s base currency is the West African CFA Franc (XOF). Other currencies, such as the EUR and USD, can be supported as needed.

A centralized exchange rate infrastructure is being developed to record exchange rates daily and display listing prices according to the selected currency.

Administration and Moderation Panel

Suguya has a separate administration panel. The following actions can be performed through the administration panel:

• User management
• Approving and rejecting listings
• Complaint and report management
• Category and feature management
• Country and city data management
• Individual and corporate account controls
• Ad space management
• Review of system and synchronization logs
• Monitoring of the main system and beta environment

Security and Verification

A phone and SMS-based verification infrastructure is used to verify user accounts. Moderation mechanisms are in place to report suspicious ads, forward them to administrative review, and remove them from publication when necessary.

Technical Architecture

Suguya is being developed with a scalable software architecture that can be adapted to different countries.

Core technologies:

• Next.js and React-based user interface
• Type-safe software development with TypeScript
• Node.js-based server-side processing
• PostgreSQL database
• Prisma ORM data access layer
• Docker-based container architecture
• Server and publishing management via Coolify
• Separate environments for the main system, beta, and admin panel
• REST API-based service connections
• SMS and notification services

The main system, beta environment, and admin panel are separate from one another. A central synchronization mechanism is being developed to ensure the controlled transfer of shared country, city, and category data between environments.

The Project’s Target Market

Suguya’s initial target market is Burkina Faso. The platform’s technical architecture is designed to allow for expansion into Niger and other West African countries in the future.

The following data can be managed separately for each new country:

• Language
• Currency
• Country and city structure
• Category tree
• Local communication methods
• Payment options
• Legal Notices
• Advertising and Subscription Models

Revenue Model

In the platform’s initial phase, we plan to implement an ad-supported model focused on increasing the number of users and the volume of listings.

In subsequent phases, the goal is to implement the following revenue models:

• Corporate membership packages
• Ad Promotion
• Homepage and category ads
• Featured listings
• Additional listing packages
• Business Profiles
• Regional ad spaces
• Transaction or service fees

Project Status: In Development and Deployment

Suguya’s web platform, admin panel, database structure, and core ad infrastructure have been developed. Improvements are ongoing regarding the user experience on the platform, mobile compatibility, category structures, moderation mechanisms, and notification services.

Testing and store submission processes are underway for the release of the Android mobile app on Google Play.

Explore the Platform

You can explore Suguya’s user interface, category structure, and listing system via the link below.

Website:
https://Suguya.com